July 12, 2024

Chelsea’s shirt sleeve sponsorship contract is the subject of an exclusive article in The Athletic tonight.

The Blues have finally secured a business to serve as their secondary jersey sponsor, more than halfway through the season. For the duration of the campaign and on the front of the training kits for the upcoming season, the cryptocurrency startup “BingX” will be featured on their sleeves.

Chelsea FINALLY handed Premier League approval for Infinite Athlete to  become their new shirt sponsor after reaching a £40m-per-season deal with  the US company | Daily Mail Online

The team hopes the new uniforms will be ready for our January 9th match against Middlesbrough. The amount of money at stake is still unknown.

Some have noted that Chelsea now has an entire “values” page emphasizing that the team doesn’t want to be connected to anything that doesn’t align with their beliefs.

It would appear that they don’t find cryptocurrency pyramid schemes objectionable.

After Infinite Athlete signed up only for the remainder of this season back in September, the sponsor for the front of the shirt for next year is still up in the air.

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