NEW ERA: The Time Has Come — Netflix Set to Release a Documentary Series on Georgia Bulldogs
An In-Depth Look at the Dawgs and the Changing Face of College Football
The landscape of college football is rapidly evolving, and now, Netflix is stepping onto the gridiron. In a bold new move that signals the growing fusion between sports, entertainment, and media, the streaming giant has announced the upcoming release of a documentary series centered on one of the most dominant college football programs of the modern era: the Georgia Bulldogs.
Titled “New Era: The Time Has Come”, the series promises an all-access, behind-the-scenes look at the University of Georgia’s football machine—a program that has not only claimed national titles but redefined what success and sustainability look like in the age of NIL, the transfer portal, and mega-conferences.
A Program Reborn Under Kirby Smart
At the heart of the series is the Bulldogs’ transformation under head coach Kirby Smart. Hired in 2015 to restore Georgia to national prominence, Smart has since led the program to multiple College Football Playoff appearances, back-to-back national championships, and a recruiting pipeline rivaled only by Alabama and Ohio State.
But New Era goes beyond the box scores. According to producers, the show will focus on Smart’s meticulous attention to culture-building, his push for mental toughness, and his ability to modernize Georgia’s football identity without compromising its traditional core. Viewers will see how practices are run, how game plans are installed, and how players are developed—not just as athletes, but as men navigating the pressures of early stardom.
Netflix’s Bold Foray into College Football
Netflix’s entrance into college football isn’t just about Georgia—it’s about capitalizing on a seismic shift in the sport. The streaming platform, already a dominant force in sports storytelling with hits like Last Chance U, Formula 1: Drive to Survive, and Quarterback, now turns its lens on one of America’s most fervent football cultures.
“This is the right team at the right time,” said executive producer Lauren Harris. “Georgia is not only a football powerhouse—they’re emblematic of everything changing in the college game. From the new NIL landscape to the intensity of SEC competition, there’s no better backdrop for a story this big.”
The timing is critical. With NCAA reform in full swing, student-athletes earning lucrative endorsement deals, and conferences realigning across the country, New Era seeks to tell the story of a program navigating—and thriving in—the chaos.
From the Locker Room to the Living Room
The series is expected to feature in-depth interviews with current players, coaching staff, alumni, and even former Georgia legends like Herschel Walker and David Pollack. Cameras were granted exclusive access to team meetings, game-day rituals, and even the recruitment process—offering fans a window into the world that has historically been shrouded in secrecy.
The docuseries will also explore the human side of the sport. Sophomore quarterback Jamal Griffin, projected to be a breakout star this season, reportedly gave producers access to his family, training regimen, and social media life—illustrating the balance today’s student-athletes must strike between performance and branding.
“I want people to see who we are beyond the helmets,” Griffin said in a recent teaser. “We’re more than stats. We’re building something here.”
A Cultural Moment in the Making
What sets New Era apart from other sports documentaries is its emphasis on college football as a cultural phenomenon. The South, and Georgia in particular, lives and breathes the sport. From Friday night lights in rural towns to 90,000 fans packing Sanford Stadium on Saturdays, the documentary aims to showcase how football is more than a game—it’s a way of life.
Each episode will spotlight a different theme, including the program’s deep ties to Georgia communities, the psychological demands on athletes, the impact of NIL deals, and the evolution of Black leadership within major college football programs. Expect emotional moments, locker room blowups, dramatic games, and candid reflections that redefine the viewer’s understanding of what it means to be part of a college football dynasty.
Reactions from the Bulldog Nation
News of the documentary has sent shockwaves through the Georgia fanbase and broader college football community. Social media has been ablaze with excitement, and the first trailer—released during the NFL Draft—garnered millions of views in its first 48 hours.
“Having Netflix document our team is huge,” said longtime Georgia fan Marcus Gentry. “It’s a spotlight not just on the program, but on the pride and pain that comes with being a Dawg. This is history in the making.”
The show is also expected to boost Georgia’s recruiting profile even further. In an era where high school prospects are as focused on exposure as they are development, the opportunity to play for a program featured in a global docuseries could tip the scales in Georgia’s favor.
Changing the Game Off the Field
Beyond Georgia, New Era represents a new frontier in how college football is consumed. No longer confined to Saturdays on ESPN, the sport is becoming an around-the-clock experience. Fans want to know who their favorite players are dating, what cleats they wear, how they recover from injuries, and what they eat for breakfast. Netflix is giving them exactly that.
Some critics have raised concerns about the impact such exposure could have on young athletes, who already face immense pressure. But producers insist the goal is to humanize, not sensationalize.
“We’re not making a reality show,” Harris clarified. “We’re telling real stories with real stakes, and the Georgia program welcomed that challenge.”
A Must-Watch Moment for Sports Fans
New Era: The Time Has Come isn’t just about Georgia—it’s about college football at a crossroads. With tradition clashing against progress, and amateurism giving way to entrepreneurship, the series arrives at the perfect moment to chronicle a sport in the midst of transformation.
Whether you’re a die-hard Georgia fan, a curious outsider, or just someone who loves a good underdog-to-legend narrative, this documentary promises to deliver.
The series premieres on Netflix this fall, just in time for what many believe could be another title-contending run for the Bulldogs. And while championships are never guaranteed, one thing is certain: Georgia’s story, as told by Netflix,
is about to leave an indelible mark on college football.