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IT IS DONE: Dallas Cowboys QB Dak Prescott Has Done it Again, Making Major Announcement—Coach Brian Schottenheimer and Fans are Speechless
In a move that has sent shockwaves through the NFL and stunned Dallas Cowboys fans and coaches alike, quarterback Dak Prescott has made a major announcement that could have long-lasting effects on the future of the franchise. The Cowboys’ offensive coordinator Brian Schottenheimer, who has worked closely with Prescott over the past year, was reportedly “speechless” upon hearing the news, a sentiment echoed by countless fans across the nation.
So what did Dak do this time?
A Surprise from the Star QB
Dak Prescott, the face of the Dallas Cowboys and one of the league’s most scrutinized quarterbacks, announced in a surprise press conference that he is taking full control of his contract future and setting a deadline for negotiations. With his current deal expiring after the 2024 season, Prescott declared that if the Cowboys don’t extend him by the start of the 2025 regular season, he will test free agency.
“I’ve given everything I have to this organization,” Prescott said. “I’ve bled for the star, I’ve fought through injuries, criticism, and adversity. But now, it’s time for clarity about the future. I want to be here. But if they don’t want to commit, then I owe it to myself to look at other opportunities.”
Brian Schottenheimer’s Reaction
Brian Schottenheimer, known for his calm and composed demeanor, was caught off guard. Insiders say Schottenheimer, who has worked diligently to tailor the Cowboys’ offense to Prescott’s strengths, was visibly stunned.
“I knew Dak was serious about his future, but I didn’t expect this kind of public line in the sand,” Schottenheimer said in a brief interview. “He’s a competitor. He wants to win, and he wants stability. But this… this changes the entire outlook of our offseason.”
The Stakes for Dallas
Prescott’s announcement comes at a time when the Cowboys are under immense pressure. After another early playoff exit in 2024, questions about the team’s championship viability under Prescott’s leadership have resurfaced. Despite leading one of the NFL’s most productive offenses, the lack of postseason success continues to hang over the franchise.
But now, with the threat of losing Prescott in free agency, the Cowboys’ front office faces a difficult choice. Extend a quarterback who has delivered strong regular-season performances, or gamble on finding a new leader who can deliver the elusive sixth Super Bowl title.
Owner Jerry Jones, who has long stood by Prescott, has yet to publicly comment. However, sources inside the organization say the pressure is mounting, and contract talks—which had stalled—may resume urgently.
Fans React with Mixed Emotions
Cowboys fans are split.
“I love Dak, I really do, but if he wants $60 million a year, I say let him walk,” said Tony Escobar, a longtime fan from Arlington. “He’s had his chances in the playoffs.”
Others see it differently.
“Dak has been loyal, consistent, and a leader. The Cowboys haven’t exactly surrounded him with a top-tier line and running game every year. He deserves to be paid,” said Michelle Hernandez, a Dallas season-ticket holder.
Social media exploded within minutes of the press conference. Hashtags like #PayDak and #CowboysDrama were trending nationwide. Analysts, former players, and fans alike weighed in on what this means for the franchise.
Prescott’s Resilience
Prescott’s journey has never been easy. Drafted in the fourth round in 2016, he rose from relative obscurity to become one of the league’s most reliable quarterbacks. He led the Cowboys to a 13-3 record as a rookie, and while injuries and inconsistency have plagued his career at times, he’s remained a leader on and off the field.
He overcame a devastating ankle injury in 2020 and returned stronger than ever. His 2023 and 2024 seasons were among his best statistically, yet critics continue to point to the postseason failures.
This announcement, however, shows another side of Prescott: the businessman. The quarterback is taking control of his narrative, refusing to be sidelined or strung along by contract uncertainties.
What Happens Now?
The Cowboys have several options:
- Meet his demands and sign him to a lucrative multi-year deal—likely north of $50 million per year.
- Let the deadline pass and risk losing him to free agency in 2026.
- Attempt to franchise tag him, though it would cost upwards of $70 million due to prior tag usage and could strain relations even further.
Analysts believe the most likely outcome is that the Cowboys will reopen talks immediately, especially given the lack of viable QB alternatives in the draft or free agency.
“If Dak walks, this team could spiral into years of mediocrity,” warned ESPN’s Marcus Spears, a former Cowboy himself. “He’s not Mahomes, but he’s damn good—and good quarterbacks don’t grow on trees.”
The Bigger Picture
Prescott’s announcement highlights a growing trend among NFL quarterbacks who are no longer waiting passively for teams to dictate their futures. Like Lamar Jackson and Kirk Cousins before him, Prescott is making a bold move to secure his value—and control the narrative.
As the Cowboys begin their 2025 offseason program, the atmosphere is tense. Prescott’s statement has added urgency to every move the front office makes. Free agency decisions, the draft strategy, and even locker room morale may now hinge on whether or not the team’s leader remains under center.
For Dak Prescott, the message is clear: he’s done waiting. And now, all eyes are on Jerry Jones and the Dallas Cowboys.
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